On Marketing
Create a multiplicity of ideas by bringing clients and creatives together, then recognize and take advantage of synergy.

On Art
Study the Masters in every discipline. Design original, creative solutions based on the project’s established communications goals.

On Technology
Stay ahead of changing technology intellectually, but produce communications products for the appropriate lowest common denominator.

On Production
Seek every break in price. Accept no sacrifice in quality.

On Clients
Develop and sustain long-term relationships based on trust by building a history of successful projects.