Create a multiplicity of ideas by bringing clients and creatives together, then recognize and take advantage of synergy.
Study the Masters in every discipline. Design original, creative solutions based on the project’s established communications goals.
Stay ahead of changing technology intellectually, but produce communications products for the appropriate lowest common denominator.
Seek every break in price. Accept no sacrifice in quality.
Develop and sustain long-term relationships based on trust by building a history of successful projects.