This update of a web 1.0 site (picture below) is designed around two communications imperatives: a) one site which integrates two equally-balanced blogs (alpine and nordic), and b) highlights ever-changing, last-minute, schedule updates. The “Schedule Update” crawl is easy for the coaches to edit, on-the-fly from their iPhone or iPad (Sweet!). The client was interested in a large, scaling background image that communicates the intensity of the brand. The slightly grungy design is targeted to the high school and college age group. This update of their earlier site employs improved user experience and logical navigation.