Tag Archives | Budget

Middlebury College Ski Team

This update of a web 1.0 site (picture below) is designed around two communications imperatives: a) one site which integrates two equally-balanced blogs (alpine and nordic), and b) highlights ever-changing, last-minute, schedule updates.  The “Schedule Update” crawl is easy for the coaches to edit, on-the-fly from their iPhone or iPad (Sweet!).  The client was interested in a large, scaling background image that communicates the intensity of the brand.  The slightly grungy design is targeted to the high school and college age group.  This update of their earlier site employs improved user experience and logical navigation.

Read full story

Wood Pellet Solutions

Consulted with company owner to identify marketing goals—consumer introduction of a new industry which replaces oil and gas with environmentally responsible and less expensive wood pellets for home heating.  Developed specific marketing and communications strategies for the website relative to advertising, social networking, direct mail, and signage.  Sourced and contracted subs including creative, programming/coding, public relations, and copywriting.  Art directed website layout, design, graphics, typography, and photography.  Other responsibilities include: estimating, contracts, timeline, and managing the production process.

This is a WordPress, Open Source, Content Management site.  Support includes training and instructional videos.

Read full story

U-32 Public School

Consulted with the school principal, department heads and other major stakeholders to identify primary communication goals—a very functional communications portal for student, teachers, parents and administrators.  Developed specific proprietary modules for Announcements, Events, Quick-links and integrated pre-packaged solutions for News, Calendars, and Photo Feed.  Coordinated a team of  partners and contractors including, account exec,  programmers, and support staff.  Produced a set of instructiona videos.  Art directed website layout, design, graphics, typography, and photography.  Other responsibilities include: estimating, contracts, timeline, and managing the production process.

This is a Joomla, Open Source, Content Management site.  Support includes training and instructional videos.

Read full story

Jewelry Importer

Worked with this importer of Parisian jewelry to create a brand identity, logo, and style to complement the product.  This online portfolio is built with old-fashion tables, cells, and JavaScript.  It incorporates videos and a lightbox for a clean interface on the product pages.   Guided the client through domain name, set up and hosting.  Art directed website layout, design, graphics, typography.  Logo development.  Sourced and contracted advanced custom programming/coding.  Other responsibilities include: estimating, contracts, timeline, and managing the production process.

Read full story

Bradley Theirgarner Interiors

This site for BRADLEY THIERGARTNER INTERIORS in NYC is built around a high-end, man-tailored look. The portfolio pages are powered by a Flash engine that can be set to auto-play like a slide show. The images are inventoried in an external xml database that is  updated via ftp.  APM organized the navigation and art directed the website layout, design, graphics, typography.  Subcontracted Flash database function.  Other responsibilities include: estimating, contracts, timeline, and managing the production process.

Read full story

Stirling Design Associates

This on-line portfolio for interior designer Julainne Stirling incorporates Flash soft-scroll buttons and easy, intuitive navigation. The simple design highlights this fine interior design service.  APM organized the navigation and art directed the website layout, design, graphics, typography.  Subcontracted Flash database function for ftp photo updates.  Other responsibilities include: estimating, contracts, timeline, and managing the production process.

Read full story