Branding a New Industry

We’ve asked this site to do a lot: define a brand, introduce new products, and introduce a new industry.  The goal was to give users an understanding of the big picture without overwhelming them. We guide them along a path of information that entices them to reach out and make contact.  The client made a concerted effort to create timely, relevant, smart content that benefits the entire industry—intentionally cultivating the friendly, accessible, confident personality of the brand.

Since eCommerce became available for WordPress, the cost of creating a full-featured “Shop” has been greatly reduced.  Pellergy only sells products through their network of certified installers, so the entire Shop is password protected.