The assignment was to take Acousticsmart’s old site and translate it into something, modern, elegant, and functional. We used WordPress (of course) to create an easy workflow for the client to aggregate additional content in the future. Included in the redevelopment package are instructional, step-by-step videos explaining the WordPress administration details. (more…)
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We reorganized the existing content and made the logic design simpler for a more intuitive user experience. The old site had a lot of great content but it was wall-to-wall text. We converted all the words to a script that was uses as a voice over for the home page video. Now instead of reading, our audiences get an easy, informative video experience.
PJ Dewy, owner of the retail ski shop Race Stock Sports in Waterbury VT has a problem—during some parts of the winter his shop is almost too busy. (Nice problem to have!) So in laying out the goals for his new website the question was all about how to manage communication with his loyal customer base and set expectations for optimal customer experience.
Because skiers come from all over (more…)
So many athletes behaving badly! This consulting firm for pro, college, and youth athletics programs teaches the skills to succeed on the field and in life. The one-minute video on the home page provides the overview. The voice recording on each of the sports-specific landing pages provides the compelling details. This site blends the base information (a portfolio of services) with easy updates (the latest in behavioral science.) 1-Hero Sports, Strong Athletes, Better People.
This site is a platform for a personal brand. We matched the accessible visual aesthetic with the serious self-actualization content. Strategically, we opted to side-step any blatant “call-to-action” in favor of confident content that reflects the company’s Fortune-500 CEO clientele. Note the info-graphic at the bottom of the home page—it seems like info-graphics are everywhere, and with good reason… They make the point easy to grasp.
We’ve asked this site to do a lot: define a brand, introduce new products, and introduce a new industry. The goal was to give users an understanding of the big picture without overwhelming them. We guide them along a path of information that entices them to reach out and make contact. The client made a concerted effort to create timely, relevant, smart content that benefits the entire industry—intentionally cultivating the friendly, accessible, confident personality of the brand.
Since eCommerce became available for WordPress, the cost of creating a full-featured “Shop” has been greatly reduced. Pellergy only sells products through their network of certified installers, so the entire Shop is password protected.
In version 3 we updated from a flash site to WordPress for this rep of high-end, fashion and celebrity photographers. The focus is on customer experience. We showcase the gorgeous photography while providing the target audience (fashion editors) with an intuitive and easy experience so they can focus on the photography. Be sure not to miss (more…)
When you think about your emotional connection to your favorite brands, what comes to mind? Something genuine? A sense of belonging? Trust? Last spring I sat down with Stowe-based Edgewise Ski Shop owners Mila and Graham Lonetto to discuss their new website. That led not only to a terrific example of Web technologies, but also to a great story about collaboration, and getting to the heart of a Brand’s identity. (more…)