August 24, 2012
To Whom It May Concern:
It has been my pleasure to know and work with Jeff Rubin and his company, APM Advertising. In the five years that we have been mutually engaged in the publication and project branding business, Jeff has been an invaluable ally and resource. Whether the focus has been on print publication layout and design, for which we together received national award recognition from FOLIO:Magazine; or on Web-based projects, where the ‘look and feel’ of a site is an essential part of market positioning, Jeff has served an essential role.
As publisher and managing editor of an internationally-recognized fine arts publication, in a very crowded virtual marketplace, Jeff has offered technical support, guidance and direction on layout, site optimization strategies and overall appearance, to meet my exacting standards. But, Jeff’s support goes beyond mere design and implementation, incorporating a hard-to-define sensibility which is rare in the Web design field. His sensitivity to the artistic and aesthetic aspect of messaging and branding, in the case of ARTES, for example, has attracted thousands of additional readers and dozens of new writers to the site, based on its overall presentation and quality. Jeff and APM were responsible for developing that on line presentation, and for providing on-going guidance when questions arise.
I would unconditionally recommend Jeff Rubin and APM Advertising for any project where brand development and visual messaging through text and images is essential to attracting customers and readers to an on-line site, or where printed materials are being created toward that same end.
Richard J. Friswell
Publisher & Managing Editor