When Jeff Rubin incorporated APM ADVERTISING, INC., in 1987, essentially he had already been running a boutique ad agency for several years. Catering to a niche market of fashion clients, APPAREL PROMOTION MANAGEMENT (APM) grew organically from Rubin's family roots in New York City's Garment District. Since those beginning days of running fashion shoots, placing ads, and creating all types of catalogs, the emphasis has always been on the professional "nuts and bolts" management of promotional materials.

Over the years, in addition to APM's clients, Rubin has also found a home in a few, select outside companies. In 1982 he served as the assistant to the president of GREAT SCOTT ADVERTISING INC. in NYC, and in 1992 he was hired as Creative Director for SCOTT, KENNEY AND PARTNERS, INC., in Southport, CT. Both agencies had a Real Estate clientele that included Trump, Zeckendorf, and Avalon.

At APM, marketing and communications was always a natural topic of interest, study and debate. When website development became an integral part of marketing during the mid 1990s, Rubin's communication skills served as the reliable foundation for a new segment of business. "Clients see their business from 'inside' to 'out'" states Rubin. "It is my job to help them get a clear picture of how their business (website) is experienced by others — 'from the outside in.'"

A lover and collector of art, photography and graphic design, Rubin has always found creative outlet in the commercial design stage of a marketing project. "It is also the most enjoyable part for the client. That's one of the reasons we cultivate their participation," says Rubin. "The work displayed on this website is intended to illustrate that value."

CORPORATE PHILOSOPHY

On Marketing
Create a multiplicity of ideas by bringing clients and creatives together, then recognize and take advantage of synergy.

On Art
Study the Masters in every discipline. Design original, creative solutions based on the project’s established communications goals.

On Technology
Stay ahead of changing technology intellectually, but produce communications products for the appropriate lowest common denominator.

On Production
Seek every break in price. Accept no sacrifice in quality.

On Clients
Develop and sustain long-term relationships based on trust by building a history of successful projects.

Partial Client List

Audio Command Systems 

Avalon Properties
Bradley Thiergartner Interiors 

Champion International Corporation 

The City of New Rochelle 

Conair 

Duracell USA 

EF Hutton 

The Educational Alliance 

Elenore Leonard Interior Design

GE Capital 

Harry N. Abrams, Inc.

HEAD Swimwear 

The Heartland Company 

Home Depot 

Ikea 

It Figures! 

Labatt USA 

Macys 

The Mayflower Inn

Modem Media 

Network Auto 

Newcastle Land Trust
Ogilvy Worldwide
P&T Remodeling, Inc.

Pfizer 

Phillip Ennis Photography

Philip Morris

The Modern Estate
The Shakespeare Society

Stirling Design Associates 

Suzuki Marine 

Tapemeasure 

Theo Kalomirakis, TK Theaters

Trek Bicycles
U32 

United Parcel Service 

Vestimenta 

Womens Wear Daily 

Xerox USA